My jewelry journey began when I was just 20 years old (more than 30 years ago). At the time, I couldn’t afford the stunning fantasy Victorian pieces I dreamed of owning, so I decided to craft my own.

What started as a personal passion quickly became something more. Friends, and even strangers, began to notice my creations and asked if I could design pieces for them too.

That’s when I knew I had stumbled upon something truly special.

In the early 2000s, I sold my designs wholesale to designer boutiques up and down the East Coast, from Maine to Florida, even enchanting places like Martha's Vineyard.

It was an exciting chapter, but it wasn’t without its challenges. Building my business from the ground up took passion, dedication, and perseverance.

There were struggles along the way, but I wouldn’t trade them for anything. Every obstacle has been worth it because I love what I do—and I’m honored to share that love with you.

These days, I’ve shifted to selling exclusively online. It’s where the world shops now, and it allows me to connect directly with women like you, who are drawn to the magic of my designs.

Every piece I create is more than jewelry—it’s a story. It’s an invitation to feel extraordinary, to step into a world of mythical beauty and timeless elegance.

With intricate details, enchanting designs, and a touch of celestial wonder, my handcrafted pieces are a blend of fantasy and elegance. Each piece weaves together the whimsical allure of fairy tales and the timeless charm of the mythical.

Thank you for being part of this journey. Your love for my creations inspires me every day to keep weaving magic into every design. Together, we’re keeping the art of fantasy alive.

With all my gratitude,

Rachel Flam